At the acquisition stage, _____ enable the consumer to claim personal ownership of new goods.
A) divestment rituals
B) geographic emblems
C) grooming rituals
D) gender emblems
E) possession rituals

Question

Quizplus · Accepted Answer

Possession rituals involve actions or behaviors that enable the consumer to claim personal ownership of new goods. These can include symbolic gestures, such as unpacking and displaying the item, as well as more physical activities like trying on clothing or testing out a new electronic device. Divestment rituals involve the opposite - preparing to let go of a possession, such as cleaning out a closet or selling a used car. Geographic and gender emblems are not directly related to the acquisition stage, and grooming rituals may be part of the acquisition process but do not necessarily involve claiming ownership of goods.

At the Acquisition Stage, _____ Enable the Consumer to Claim