Marty bought a pre-owned pickup truck. He repainted it blue with a stylized white design. He also replaced the upholstery and the floor mats. In the context of special possessions and brands, this is an example of a:

Question

Quizplus · Accepted Answer

Marty's actions of repainting and replacing the upholstery and floor mats of his pickup truck show that he is performing a possession ritual. Possession rituals are actions taken to transform a newly acquired possession into a meaningful object that serves as an extension of the self or as a social marker. Marty is customizing his pickup truck to reflect his personal taste and individuality.

Marty Bought a Pre-Owned Pickup Truck