The promoters of a famous musician heighten her aura by enhancing the mystery and myth that shroud her, making her exclusive, and promoting the powerful emotional effect she has on people. In the context of special possessions and brands, this is an example of _____.
A) creation of a new geographic emblem
B) transferring meaning from one individual to another
C) marketers profaning a sacred entity
D) creation of a new ethnic emblem
E) marketers creating sacredness in people
Correct Answer:
Verified
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