Consumers who are particularly susceptible to the normative influences of the reference group conducting a boycott are more likely to participate than those who are less susceptible.

Question

Quizplus · Accepted Answer

The statement is true. Normative influence refers to the pressure to conform to the expectations of the reference group, and individuals who are more susceptible to this influence would be more likely to participate in a boycott if encouraged to do so by the reference group.

Consumers Who Are Particularly Susceptible to the Normative Influences of the Reference