Which of the following statements is true of marketing ethics?

Question

Quizplus · Accepted Answer

Marketing ethics apply to relationships with customers, as companies are expected to adhere to ethical standards when engaging with their customers. Ethics also apply to relationships with other stakeholders such as employees, managers, suppliers, and the community at large. Marketing ethics are formal codes of conduct that guide the actions of companies and industry groups in their marketing practices. Ethics can and should be promoted in a company's advertising to demonstrate a commitment to responsible marketing.

Which of the Following Statements Is True of Marketing Ethics