A researcher, Bill, adopts a qualitative research strategy in which they want to focus on the meaning that computer-generated marketing letters have for those who receive them.To do this, they interview 16 people who have received such letters and subect their responses to thematic analysis.Which of the following is clearly true?

A)Bill is taking a hermeneutic approach.
B)Bill is committed to the principle of participant involvement.
C)Bill is committed to the principle of user involvement.
D)Bill is committed to the contingent repertoire.
E)Bill is committed to the empiricist repertoire.

Question

A researcher, Bill, adopts a qualitative research strategy in which they want to focus on the meaning that computer-generated marketing letters have for those who receive them.To do this, they interview 16 people who have received such letters and subect their responses to thematic analysis.Which of the following is clearly true?

A)Bill is taking a hermeneutic approach.
B)Bill is committed to the principle of participant involvement.
C)Bill is committed to the principle of user involvement.
D)Bill is committed to the contingent repertoire.
E)Bill is committed to the empiricist repertoire.

Quizplus · Accepted Answer

Bill is taking a hermeneutic approach, which involves interpreting or understanding the meaning of a text or phenomenon, in this case, the computer-generated marketing letters. The use of thematic analysis also suggests a hermeneutic approach to analyzing the data. The other options (B, C, D, and E) are not applicable or relevant to this scenario.

A Researcher, Bill, Adopts a Qualitative Research Strategy in Which