Which of the following statements is true?
A)Content analysis transforms qualitative data into quantitative data that (if desired)can then be subjected to formal statistical analysis.
B)Content analysis transforms quantitative data into qualitative data that (if desired)can then be subjected to formal statistical analysis.
C)Content analysis transforms quantitative data into qualitative data but it can never be subjected to formal statistical analysis.
D)Content analysis transforms quantitative data into qualitative data so that it can never be subjected to formal statistical analysis.
E)None of the above.

Question

Quizplus · Accepted Answer

Content analysis is a research method that involves systematically analyzing and interpreting various forms of communication to extract meaningful insights. It involves transforming qualitative data (e.g. text, images, and sound) into quantitative data through the use of codes, categories, and themes. This enables content analysis to be subjected to formal statistical analysis, such as chi-square tests, t-tests, and ANOVA, among others. Therefore, option A is the correct statement.

Which of the Following Statements Is True