Greg is watching television when a beer commercial comes on that he has seen many times.In this commercial, a boy goes to a cool party, sees an attractive girl, flashes his favorite beer, and gets the girl.A year later, a friend asks Greg where he met his girlfriend, and he relates a scenario very similar to the beer commercial, although his girlfriend does not remember any alcoholic beverages being served at this small "party" where they met.According to Jesse Shapiro, Greg's creation of a "memory" that never really happened occurred because advertisers were able to
A) "prime" his implicit memories.
B) "jam" his memories.
C) create the serial position effect.
D) elicit semantic memories rather than episodic ones.

Question

Quizplus · Accepted Answer

Advertisers were able to "jam" Greg's memories, meaning they implanted false memories or associations through repeated exposure to the commercial. This is a phenomenon known as the misinformation effect, where false information can be incorporated into one's memory or perception of an event.

Greg Is Watching Television When a Beer Commercial Comes on That