According to economist Jesse Shapiro, the more positive fictional commercials we see, the less likely we are to remember an actual negative experience with a product because
A)the commercial produces an indelible implicit memory that is difficult to eradicate from one's memory.
B)of the impact of peer pressure on people's attitudes.
C)the positive fictional memories of the commercial "jam," or block, our ability to remember actual negative memories when deciding whether to buy a product.
D)of cognitive dissonance and our tendency to rationalize our decisions.

Question

Quizplus · Accepted Answer

The correct answer is C because Jesse Shapiro's research suggests that positive fictional memories from commercials can interfere with or "jam" our ability to recall actual negative experiences with a product, influencing our purchasing decisions.

According to Economist Jesse Shapiro, the More Positive Fictional Commercials