If a response is followed by an unpleasant effect or discomfort, the response behavior will be suppressed. This is an example of

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Punishment involves adding an unpleasant stimulus or removing a pleasant stimulus to decrease the likelihood of a behavior being repeated. In this case, the unpleasant effect or discomfort following a response acts as a punishment, suppressing the behavior.

If a Response Is Followed by an Unpleasant Effect or Discomfort