The final step in the conversion to a cult that creates a powerful cognitive dissonance effect involves

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Making a major public commitment is the final step in the conversion process because it solidifies the individual's commitment to the cult and creates a powerful cognitive dissonance effect. This commitment may be something like publicly declaring loyalty to the leader or group, or making a significant financial or personal sacrifice. It can create an inner conflict whereby the individual feels compelled to rationalize their commitment to the cult, even if it contradicts their previous beliefs or values.

The Final Step in the Conversion to a Cult That