Marketing is defined by the American Marketing Association as the activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large.

Question

Quizplus · Accepted Answer

The definition provided is indeed how the American Marketing Association (AMA) defines marketing, emphasizing the comprehensive process of creating, communicating, delivering, and exchanging valuable offerings.

Marketing Is Defined by the American Marketing Association as the Activity,set