Which is the correct association between the AMA's definition of marketing and the corresponding element of the marketing mix?
A) Creating offerings → Product
B) Communicating offerings → Product
C) Delivering offerings → Price
D) Exchanging offerings → Place
E) Providing offerings → Profit

Question

Quizplus · Accepted Answer

The AMA's definition of marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Creating offerings refers to the development and management of products or services, which falls under the product element of the marketing mix.

(Note: B and D are incorrect because communicating offerings and exchanging offerings do not correspond to any specific element of the marketing mix, while C is incorrect because delivering offerings relates more to the promotion or distribution aspects rather than price.)

Which Is the Correct Association Between the AMA's Definition of Marketing