The corporate management team of a theme restaurant chain recently evaluated the chain's menu items and identified several puzzlesitems that are high in contribution margin but low in popularity. Which of the following would be a reasonable strategy for the management team to adopt in relation to these items?

Question

The corporate management team of a theme restaurant chain recently evaluated the chain's menu items and identified several puzzles­items that are high in contribution margin but low in popularity. Which of the following would be a reasonable strategy for the management team to adopt in relation to these items?

Quizplus · Accepted Answer

Each of the strategies listed aims to increase the popularity and sales of the high contribution margin items without sacrificing their profitability. Decreasing prices can make these items more attractive to customers, placing them in more visible locations on the menu can increase their noticeability, and using suggestive selling techniques can actively encourage customers to try these items.

The Corporate Management Team of a Theme Restaurant Chain Recently