The business market is characterized as having:
A)many customers,geographically dispersed.
B)longer decision cycles.
C)smaller total dollar amounts due to fewer transactions.
D)more reliance on advertising,Web sites,and retailing.
E)more reliance on mass marketing.

Question

Quizplus · Accepted Answer

Longer decision cycles are characteristic of the business market due to the complexity and scale of purchases, which often require thorough evaluation and approval processes.

The Business Market Is Characterized as Having