It is easy to figure out who makes the purchasing decisions in B2B markets.

Name: It is easy to figure out who makes the purchasing decisions in B2B markets.
Brand: Quizplus
Rating: 4.8 (42 reviews)

Question

Quizplus · Accepted Answer

Purchasing decisions in B2B markets are made by a group of individuals, usually called the buying center, which includes both decision-makers and influencers. It is not always easy to figure out who makes the final decision as it often involves a complex decision-making process.

It Is Easy to Figure Out Who Makes the Purchasing