Which of the following is a reason for a firm to use multiple segmentation bases?
A)Because it is a good business practice
B)To utilize market research
C)To get a fuller picture of its customers and create real value for them
D)Because marketers want to get as much value out of the customer as possible
E)To gain information about the mass consumer

Question

Quizplus · Accepted Answer

Using multiple segmentation bases allows a firm to understand its customers more comprehensively, enabling the creation of more targeted and valuable offerings.

Which of the Following Is a Reason for a Firm