_____ characteristics divides people and organizations into groups according to how they act toward products.
A)Demographic
B)Behavioral
C)Geographic
D)Psychographic
E)Geodemographic

Question

Quizplus · Accepted Answer

Behavioral characteristics segment people and organizations based on their behavior towards products, including their usage rate, brand loyalty, and benefits sought.

_____ Characteristics Divides People and Organizations into Groups According to How