A small target market that purchases high-end goods can still be attractive to an expensive watch company because:
A)it is a growing market.
B)the company has the resources to compete in the market.
C)it's sizeable enough to be profitable given the operating costs.
D)there are currently no other companies providing this type of product.
E)it is difficult to reach.

Question

Quizplus · Accepted Answer

A small target market can be attractive if it is sizeable enough to be profitable, meaning the revenue from sales exceeds the operating costs, even if the market is not large.

A Small Target Market That Purchases High-End Goods Can Still