Describe the six factors that could make some markets more attractive than others.
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Q61: A _ strategy can allow a firm
Q62: An attractive market must "fit in" with
Q63: _ involves targeting a very select group
Q64: Firms appealing to a new target market
Q65: Repositioning is an effort to "move" a
Q67: _ is the process of gathering multiple
Q68: _ is a company that engages in
Q69: A concentrated marketing strategy can decrease a
Q70: Which of the following refers to niche
Q71: _ involves targeting multiple groups of consumers.
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