Repositioning is an effort to "move" a product to a different place in the minds of consumers.

Name: Repositioning is an effort to "move" a product to a different place in the minds of consumers.
Brand: Quizplus
Rating: 4.9 (29 reviews)

Question

Quizplus · Accepted Answer

Repositioning involves changing the identity of a product, relative to the identity of competing products, in the mind of the consumer. This can involve changes in the product's attributes, price, quality, or usage to give it a new position in the market and in consumers' perceptions.

Repositioning Is an Effort to "Move" a Product to a Different