Firms appealing to a new target market should keep their current taglines,products,and marketing strategies in place because it is important to remain consistent in the minds of consumers.
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Verified
Q59: _ is the best segmentation strategy to
Q60: List and briefly describe the eight categories
Q61: A _ strategy can allow a firm
Q62: An attractive market must "fit in" with
Q63: _ involves targeting a very select group
Q65: Repositioning is an effort to "move" a
Q66: Describe the six factors that could make
Q67: _ is the process of gathering multiple
Q68: _ is a company that engages in
Q69: A concentrated marketing strategy can decrease a
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