A _____ is a two-dimensional graph that visually shows where a product stands relative to competitors.
A)customer data analysis
B)segmentation plot
C)positioning strategy
D)perceptual map
E)marketing plan

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation used in marketing to show how consumers perceive a product in comparison to its competitors on various dimensions, such as price, quality, or performance.

A _____ Is a Two-Dimensional Graph That Visually Shows Where