A _____ approach to determining the value of an offering would include the time and effort related to owning a product,in addition to the benefits received,the price,and hassle.
A)total cost of ownership (TCO)
B)service-oriented
C)product-oriented
D)product dominant
E)service dominant

Question

Quizplus · Accepted Answer

The total cost of ownership (TCO) approach includes all costs associated with owning a product, such as the purchase price, the time and effort related to owning it, the benefits received, and any hassles, providing a comprehensive view of its value.

A _____ Approach to Determining the Value of an Offering