Marketing of _____ items is often limited to simply trying to get the product in as many places as possible where a purchase could occur.
A)convenience offerings
B)shopping offerings
C)specialty offerings
D)unsought offerings
E)product offerings

Question

Quizplus · Accepted Answer

Convenience offerings are typically items that consumers buy frequently and with minimal thought and effort. The marketing strategy for these types of products often focuses on widespread distribution to ensure they are readily available wherever the consumer might decide to make a purchase.

Marketing of _____ Items Is Often Limited to Simply Trying