Explain the difference in how capital equipment offerings are marketed versus raw materials offerings.
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Q65: _ are materials firms offer other firms
Q66: _ are often sold by distributors but
Q67: A brand is used by a seller
Q68: Redmond Inc.is a company that builds and
Q69: _ refers to products,or parts,sold by one
Q71: Marketing _ can be very challenging because
Q72: A brand extension involves the creation of
Q73: In the B2B market,banking and transportation services
Q74: _ refers to a company that assembles
Q75: A _ is a finished good that
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