Ideally when you sell a new product,you hope that all of its sales come from your competitor's customer base or customers new to the market.
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Q82: A symbol or logo used to identify
Q83: A brand extension involves the introduction a
Q84: Cannibalization occurs when a new product reduces
Q85: Packaging can be part of the brand.
Q86: A brand is _.
A)simply a label
B)a name,picture,design,or
Q88: Explain the important functions packaging fulfills.
Q89: _ is designed for the shipping and
Q90: Packaging can add value to your product.
Q91: _ occurs when a firm's new offering
Q92: Identify the types of packaging and explain
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