_____ occurs when a firm's new offering eats into the sales of one of its older offerings.
A)Brand extension
B)Brand strategy
C)Saturation
D)Product failure
E)Cannibalization

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product or service offered by a company competes with and reduces the sales of its existing products. This is often an unintended consequence of a company's efforts to grow its market share.

_____ Occurs When a Firm's New Offering Eats into the Sales