Depth interviews involve gathering eight to twelve consumers and gauging their reaction to a product/service concept.

Name: Depth interviews involve gathering eight to twelve consumers and gauging their reaction to a product/service concept.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Depth interviews are one-on-one interviews that focus on understanding the consumer's personal perspective and insights, rather than gathering a group of people like in focus groups.

Depth Interviews Involve Gathering Eight to Twelve Consumers and Gauging