Quality function deployment is the process whereby a company starts with the innovation and then designs an offering.
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Q14: The purpose of concept testing is to
Q15: A rolling launch might make sense if
Q16: _ is the process of obtaining product
Q17: The purpose of idea screening is to
Q18: Financial feasibility is the degree to which
Q20: Most companies put new offering ideas through
Q21: _ ensures that a product meets its
Q22: The feature specifications process begins with a
Q23: Quality function deployment is a process utilized
Q24: _ refers to the potential of losing
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