In which of the following stages of the new product development process does concept testing occur?
A)Launch
B)Idea generation
C)Development
D)Idea screening
E)Testing

Question

Quizplus · Accepted Answer

Concept testing typically occurs during the idea screening stage of the new product development process. This is when the viability of the ideas generated is assessed, often involving getting feedback from potential customers about the idea.

In Which of the Following Stages of the New Product