Organizations want consumers to perceive that a new offering is desirable or better than existing products.

Name: Organizations want consumers to perceive that a new offering is desirable or better than existing products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Organizations aim to position new offerings as desirable or superior to existing products to attract consumers and encourage them to switch or try the new product, thereby increasing market share and profitability.

Organizations Want Consumers to Perceive That a New Offering Is