A strategy utilized by the manufacturer of a good that convinces the wholesaler,distributor,or retailer to sell its products is known as a(n):
A)push strategy.
B)pull strategy.
C)distribution strategy.
D)alliance strategy.
E)marketing strategy.

Question

Quizplus · Accepted Answer

A push strategy involves the manufacturer actively pushing the product through the marketing channel to the final consumer by convincing wholesalers, distributors, or retailers to sell its products.

A Strategy Utilized by the Manufacturer of a Good That