Alex is providing special incentives to the employees at a gourmet food shop in hopes that they recommend his company's cheese to customers.Alex is utilizing a(n)_____.
A)sales promotion strategy
B)push strategy
C)communications strategy
D)pull strategy
E)influential strategy

Question

Quizplus · Accepted Answer

Alex is using a push strategy, which involves promoting products to intermediaries (in this case, employees at a gourmet food shop) to encourage them to recommend or sell the product to the end consumers.

Alex Is Providing Special Incentives to the Employees at a Gourmet