A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.
A)communications strategy
B)push strategy
C)pull strategy
D)customer-focused strategy
E)value strategy

Question

Quizplus · Accepted Answer

A pull strategy focuses on creating demand for a product directly from consumers, so that retailers and distributors are compelled to stock the product due to consumer demand.

A _____ Focuses on Communicating the Product's Benefits to the Consumer