Channel conflicts occur because:
A)the greater good of the company is predominant.
B)channel members have their own goals.
C)channel members want to have high inventory.
D)channel members have contractual obligations.
E)channel members promote products.

Question

Quizplus · Accepted Answer

Channel conflicts often arise because different members within a channel have their own goals, which may not always align with the goals of other members or the channel as a whole. This misalignment can lead to disagreements and conflicts.

Channel Conflicts Occur Because