An ethical and effective strategy utilized to gain channel member cooperation is:
A)wielding as much authority as possible.
B)ignoring the problems completely.
C)relaxing the resale price maintenance agreements.
D)offering channel partners deep discounts and unlimited returns to buy a lot of product.
E)educating channel members' sales representatives about your product.

Question

Quizplus · Accepted Answer

Educating channel members' sales representatives about your product is an ethical and effective strategy because it helps ensure that the sales representatives are knowledgeable about the product, which can improve sales performance and foster a cooperative relationship between the channel members and the product provider.

An Ethical and Effective Strategy Utilized to Gain Channel Member