Marketers are referring to the _____ when looking to companies who sell and promote their products in addition to those who provide raw materials,transportation,and all other functions involved in creating the product.
A)demand chain
B)value chain
C)upstream firms
D)downstream firms
E)marketing channel

Question

Quizplus · Accepted Answer

The value chain encompasses all activities and entities involved in creating a product, from raw material suppliers to companies that sell and promote the product.

Marketers Are Referring to the _____ When Looking to Companies