Marketing information systems involve all of the following EXCEPT:
A) a system for collecting market intelligence on an ongoing basis.
B) a system for recording marketing research information.
C) a system for collecting test market information.
D) a system for recording internally generated data and reports.
E) marketing analytics software to help managers with their decision making.
Correct Answer:
Verified
Q14: Analytics software is utilized to generate information
Q15: A(n)_ is a way to manage the
Q16: Companies who neglect the task of gathering
Q17: The primary purpose of market research is
Q18: Suppliers are a source of market intelligence.
Q20: _ typically involves researching a specific market
Q21: Data is combined with statistical techniques by:
A)marketing
Q22: Combining data into one location is called
Q23: MIS is a system used to _
Q24: The Economist is an example of a(n)_
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