Which of the following is the most effective way that an online book retailer can utilize to recommend products its customers might like?
A) Analytics hardware
B) Supplier information
C) Industrial espionage
D) Accounting information
E) Clickstream data

Question

Quizplus · Accepted Answer

Clickstream data analysis involves tracking and analyzing customer behavior on a website, allowing the retailer to make informed recommendations based on their preferences and past purchases. This is the most effective way as it directly relates to customer behavior and preferences. The other options, such as analytics hardware, supplier information, industrial espionage, and accounting information, do not provide relevant insights into customers' preferences and behavior.

Which of the Following Is the Most Effective Way That