Exploratory research includes:
A) examining cause-and-effect relationships.
B) depth interviews and projective techniques.
C) gathering hard numbers.
D) measuring people's involuntary physical responses.
E) measuring responses to advertising.

Question

Quizplus · Accepted Answer

Exploratory research is aimed at gaining insights and understanding into a topic, rather than testing specific hypotheses or examining cause-and-effect relationships. Methods such as depth interviews and projective techniques are commonly used in exploratory research to uncover underlying attitudes, behaviors, and motivations. Gathering hard numbers and measuring responses to advertising are more appropriate for descriptive or causal research, while measuring involuntary physical responses is typically associated with neuromarketing research.

Exploratory Research Includes