Companies sometimes utilize research that tracks the movement of a person's eyes when watching programs on television. This is known as a type of:
A)causal research.
B)physiological measurement.
C)social interaction.
D)ethnographic research.
E)psychological research.

Question

Quizplus · Accepted Answer

This is known as physiological measurement because it involves measuring physical responses (in this case, eye movements) to stimuli (television programs) to understand how viewers engage with the content.

Companies Sometimes Utilize Research That Tracks the Movement of a Person's