Tom is trying to develop a partnership with a food bank.His company donates canned goods for the volunteers at the food bank. Tom is engaging in ______.

Question

Quizplus · Accepted Answer

Cause-related marketing involves a company supporting a social cause or charity, in this case, by donating canned goods to a food bank, which helps to improve the company's image and potentially increases customer loyalty by aligning with their values.

Tom Is Trying to Develop a Partnership with a Food