From the seller's perspective,the goal is not so much to make each relationship a strategic partnership.Instead,the motivation stems from account size,innovation,status,and lifetime value.

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From the seller's perspective, the primary motivation often involves factors such as account size, potential for innovation, status, and the lifetime value of the relationship, rather than focusing solely on making each relationship a strategic partnership. This approach allows sellers to prioritize and allocate resources more effectively based on the potential benefits and returns from each account.

From the Seller's Perspective,the Goal Is Not So Much to Make