Tim's book company sets an expected profit of 15% in the first two years on all newly published books in relation to the money invested in the author and publication.This is an example of what type of pricing objective?
A)Maximizing profits
B)Maintaining the status quo
C)Targeted return on investment
D)Maximizing market share
E)Maximizing sales

Question

Quizplus · Accepted Answer

This is an example of a targeted return on investment (ROI) pricing objective, where the company aims for a specific return (15% in this case) on the money invested in the author and publication process.

Tim's Book Company Sets an Expected Profit of 15% in the First