A firm that sets out to maintain its current prices and/or its competitors' prices is utilizing which type of pricing objective?
A)Maximizing profits
B)Maintaining the status quo
C)Targeted return on investment
D)Maximizing market share
E)Maximizing sales

Question

Quizplus · Accepted Answer

Maintaining the status quo as a pricing objective means the firm aims to keep its prices stable, often to match competitors' prices, avoiding price wars and maintaining current market dynamics.

A Firm That Sets Out to Maintain Its Current Prices