A mattress company that advertises high quality mattresses for an extremely low price while carrying a very low quantity of them is utilizing a _____ pricing strategy by them trying to up-sell customers on a more expensive mattress.

Question

Quizplus · Accepted Answer

This is an example of a bait-and-switch pricing strategy, where a company advertises a product at a low price to attract customers, but then tries to sell them a more expensive item when they learn that the advertised product is not available or is of lower quality than expected.

A Mattress Company That Advertises High Quality Mattresses for an Extremely