A firm's sales force will use the marketing plan to determine its sales strategies and how many salespeople are needed.

Name: A firm's sales force will use the marketing plan to determine its sales strategies and how many salespeople are needed.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing plan outlines the firm's overall marketing strategy, including target markets and positioning, which the sales force uses to develop specific sales strategies and determine the necessary size of the sales team to achieve sales targets.

A Firm's Sales Force Will Use the Marketing Plan to Determine