Forecasts are simply someone's guess as to what will happen.
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Q72: _ refers to total industry-wide sales expected
Q73: A firm's sales potential:
A)is an estimate of
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Q75: Which are the factors that contribute to
Q76: What should be included in the budget
Q78: A company's sales potential is estimated prior
Q79: At some level,every forecast is ultimately someone's
Q80: Implementation of the marketing strategy is something
Q81: A(n)_ can be advantageous because there is
Q82: A(n)_ is an experiment in which the
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