A Firm's Sales Potential

A firm's sales potential:

A) is an estimate of future sales based on the sum of estimates from all of the company's salespeople.
B) is the maximum total revenue it hopes to generate from a product or the number of units of it the company can hope to sell.
C) is a trend analysis type of forecasting method that estimates sales based on an average rate of change over a group of previous periods of time.
D) refers to the degree to which a plan is implemented as intended.
E) refers to the total industry-wide sales expected in a particular product category during the time period of interest.